Ligula Hospitality Group AB is the parent company in a group that owns, manages and develops concepts in the hotel and restaurant industry. The group employs approximately 600 persons on an annual basis, and has a turnover of more than 750 million SEK. Ligula Hospitality Group is a wholly owned subsidiary of Tastsinn AB.
The parent company delivers leadership support to the operations, mainly within areas such as economy, sales, marketing and development resources. The company also acquires, creates and develops brands and concepts in the hospitality industry.
The hotels operate through subsidiaries, and under brands such as ProfilHotels, Collection By Ligula, Motel L, Good Morning Hotels and Apartments By Ligula. Since 2013, the group also runs two Park Inn by Radisson hotels through a franchising agreement with Rezidor Hotels.
All hotels in the group work under a concept named “The Art of Hotel Living”, which mainly is a system to ensure quality levels on the different brands. Through this concept, the group has a common minimum standard that ensures good accommodation for all guests, regardless of whether they stay at a full service hotel or a limited service hotel. The concept in itself is divided into four different cornerstones: Stay Inspired, Stay Connected, Stay Empowered and Stay Passionately.
Currently, the group suns approximately 30 units with a first goal of 50 units. Growth can take place in all known markets. Today, the group operates in Sweden and Denmark, but searches very actively for new units in both Sweden and internationally. Internationalization is a very important goal in a future scenario.
The group management is placed in Stockholm and Gothenburg. The board of directors has four external members and convene at least four times per year.
The group is a member of both Visita in Sweden and Horesta in Denmark, and follows their ethical rules. All units are and shall be certified according to the “Green Key”, which is an environmental program for hotels in the EU.
|Net turnover (TSEK)||812 885||630 392||629 806||444 695|
|Balance sheet total ( TSEK )||323 880||410 515||269 822||155 691|
|EBITDA (TSEK)||46 495||206 798||19 454||1 043|
|Equity ratio ( %)||55||37||20||31|
|Return on capital employed (%)||19||210||neg||neg|