Privacy policy

At Ligula Hospitality Group, we are committed to protecting your privacy.

We are committed to protecting the personal data of our guests and customers and handle all information in accordance with Swedish law and the EU General Data Protection Regulation (GDPR), which applies since May 25, 2018.

This privacy policy explains what data we collect, why we collect it, how we use it and what rights you have as a data subject.

Bright lobby with colorful armchairs, sofas and tables, adorned with a large portrait in bright colors on the wall.

Person in a purple knit sweater holding a dog on his lap and a Motel L coffee mug, in a casual lounge with snacks on the table.

Who is responsible for your personal data?

The data controller is Ligula Hospitality Group AB, reg. no. 556792-6497, with address Södra Vägen 12, 5 tr, 412 54 Göteborg. If you have any questions about our handling of personal data, you are welcome to contact us via e-mail: gdpr@ligula.se or telephone: +46 (0)8-408 819 00.

What is personal data?

Personal data is any information that can be directly or indirectly linked to you as a natural person, such as your name, address, e-mail address, telephone number, booking details or payment information.

How we collect and process personal data

We collect personal data when you book with us, use our digital services, contact us or participate in promotions. The data is used to provide our services, manage bookings and payments, comply with legal requirements, develop our offer and, if you have consented, send you information and offers that may be of interest to you.

Legal basis for processing

Processing of your personal data is primarily carried out to fulfill a contract with you or requested pre-contractual measures. In some cases, processing is carried out to comply with legal obligations or based on our legitimate interest, for example for marketing or development of our services. Where consent is required, this is obtained separately.

Storage time

We will retain your personal data for as long as necessary for the purposes set out in this policy or as required by law. As a general rule, we store data:

  • 12 months after the end of the customer relationship for private individuals.
  • 24 months for business customers.

Sharing of personal data

We may share your data with trusted partners or suppliers who process personal data on our behalf, such as IT suppliers. All our partners are required to follow our instructions and take appropriate security measures. Personal data is never transferred for purposes contrary to this policy.

Your rights

As a data subject, you have the right to

  • Get information on what personal data we process about you.
  • Request correction of incorrect data.
  • Request deletion in certain cases.
  • Object to processing based on legitimate interest.
  • Withdraw consent when processing is based on your consent.
  • Request data portability.

Security and safety

We work continuously to protect your personal data through technical and organizational security measures. Only authorized persons with specific access process your personal data for the purposes set out in this policy.

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