GOTHENBURG, 24 SEPTEMBER 2025 – Ligula Hospitality Group today unveils its completely upgraded website, www.ligula.se, designed with the guest experience at its core. The new digital platform offers improved navigation, inspiring design, and enhanced accessibility, making it easier than ever for both leisure travelers and business clients to find hotel information, explore offers, and book their stay.
The new website stands out through a range of significant improvements that together create a superior user experience. Accessibility has been markedly enhanced through optimized color contrast for better readability and expanded support for screen readers, ensuring full compliance with the Web Accessibility Directive and a user-friendly design for all visitors.
On the technical side, the platform delivers significantly improved performance, guaranteeing a fast and seamless web experience from first visit to completed booking. Extensive work has also been dedicated to search engine optimization to strengthen Ligula’s digital presence, complemented by responsive design that adapts perfectly to all devices.
Ligula’s brand identity has likewise been reinforced through clearer design choices that highlight the group’s unique character. The unified and recognizable visual profile enhances the communication of the brand’s strengths and offerings, creating a more cohesive digital experience for every visitor.
The new website reflects Ligula’s commitment to digital innovation and inclusive design. By prioritizing accessibility in line with the Web Accessibility Directive, the company sets the standard for how modern hotel websites should be designed to welcome all guests.
The upgraded website is available from today at www.ligula.se. Visitors can immediately experience the improved navigation, inspiring design, and enhanced accessibility that make it easier to find hotel information, explore offers, and complete bookings.
Press Inquiries:
hengi.ava@ligula.se | www.ligula.se
Press material: High-resolution images and additional material are available upon request.
About Ligula Hospitality Group
Ligula Hospitality Group is a hotel and restaurant company headquartered in Gothenburg, operating 47 hotels across Sweden, Denmark, and Germany. Through six distinct brands – ProfilHotels, Collection, Motel L, Good Morning Hotels, Hosting, and Apartments by Ligula – the group offers a wide range of accommodation options, from city hotels and design properties to budget lodging and long-stay solutions. Ligula has been recognized by Condé Nast International and is a member of the industry organizations Visita and Horesta.