Halmstad, August 2025 – Ligula Hospitality Group welcomes Per Jonsson as the new General Manager of ProfilHotels Halmstad Plaza.
With over 20 years of experience in the hotel industry and a passion for creating memorable guest experiences, Per will lead the hotel into an exciting phase of development.
Per’s hotel journey started at the age of 13 when he cooked with his mother in a report for Hemmets Veckotidning. From that early interest in food grew a strong passion for service. At 18, he cleaned rooms at Hotel Lundia in Lund and then worked as a chef in the Navy. When he furthered his education in hotel and tourism, the path became clear.
Per has worked in all departments and has experience from both large and small hotels such as Strawberry, Scandic and Radisson.
For ProfilHotels Halmstad Plaza, which opened in the middle of the pandemic, Per sees clear opportunities ahead: “I want the hotel to become ‘Plaza’ with the people of Halmstad. Reaching out to companies to bring in more meetings is also a big focus area.”
Pers’ philosophy on guest experiences is characterized by personalized service: “A visit to a hotel is easily governed by standards that many chains have. Here we need to focus on the fact that our guests have different needs. Individual service and offerings are essential.”
As an example of his philosophy, Per tells of a time when a regular guest complained about his bed after the first night of two bookings: “We quickly found a new bed, changed it for night two and put a post-it note on the TV saying ‘with the wish of a good night’s sleep’.”
Per describes his role as standing in the middle of a triangle where staff, guests and owners are in the different corners: “Everyone has to be happy and then I am satisfied with my performance. I believe in being clear, committed and present.”
Outside of work, Per is passionate about cooking and golf. Interestingly, Per’s sporting background is a perfect fit for Halmstad – he played both table tennis and volleyball at an elite level in his younger years, two sports for which the city is famous.
His focus going forward is clear: to develop visibility in the city and region through his network and personality. The goal? For every guest to leave the hotel with a ‘wow’ feeling – an experience that is shared with friends and authentically shared on social media.
ProfilHotels Halmstad Plaza is the city’s largest hotel and offers a complete range of modern standards such as high-quality rooms, Santai Wellness, Angelini restaurant, Blue SkyBar and spacious conference facilities. The hotel is part of the Ligula Group and represents a new generation of hotel experiences.
For press inquiries, please contact:
PR@ligula.se | www.ligula.se