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The Art of Hotel Living

All our hotels are run on the basis of our quality concept “The Art of Hotel Living“. It is based on four cornerstones:

Stay Inspired

Through design, art and color.

Stay in Touch

Through modern technology.

Stay Empowered

Through our high standard beds, well-equipped bathrooms and a carefully selected breakfast.

Stay Passionate

Through a personalized approach and professional service.

A person pouring milk into coffee at a breakfast table with juice, eggs, fruit, and pastries.

Celebrate Mother’s Day with brunch

Celebrate Mom with a luxurious Mother’s Day brunch – enjoy great food and quality time together for 225 SEK per person. Available at selected ProfilHotels and Best Western Hotels on May 31.

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Smiling woman in bed wearing a pink sleep mask.

Become a member of Good Morning Hotels

As a member, you get access to our lowest prices and unique members-only offers. Membership is completely free – sign up and book your next stay at the best price.

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Två personer i morgonrock skålar med champagne medan de sitter i en säng.

Get to know ProfilHotels Central

The first hotel at this location opened as early as the 1920s. At that time, the area was teeming with small hotels in the bustling Klara district. The building actually housed several smaller hotels for many years. Much has changed since then. The building has been renovated but remains in one of the few blocks that survived the demolition of the Klara district in the 1950s.

Since 2002, the hotel has been ProfilHotels Central. Larger than the hotel cluster of the 1920s – but still a smaller hotel in a city otherwise dominated by large chains. Here, the atmosphere is more personal, the pace a little calmer, and the welcome always warm.

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